Noun
- A boutique creative studio founded by
Vanessa Grass that strives to think about digital communications in new ways.
"We hired Think Nouveau for creative direction and copywriting — they delivered top-notch work with a creative edge and the utmost professionalism."
Adjective
- Used to describe ideas, writing, or visuals that feel fresh, creative, and intentional.
"You need to check out the copywriting and creative work at vanessagrass.com — it's got a Think Nouveau feel to it."
Verb
- To think in a new, original way.
"It’s only thinking nouveau if it’s from the Nouveau region of France. Otherwise, it’s just sparkling ChatGPT."
Special Notes:
- Though not found in any official dictionary, if you're ready to Think Nouveau, get in touch via email.
- The Nouveau region of France is not a real place. A bit of artistic license, if you will, to fit a vintage meme format.
Etymology
Early 21st century (circa 2021)
A blend of the English infinitive to think + French adjective nouveau ("new", derived from old French novel and Latin novellus). The resultant two-word phrase was inspired by the terms Art Nouveau and Nouveau Riche (minus the pretentiousness and a bad taste, of course). Variants such as Think Neue and Think Nueva were briefly in usage but lacked a certain je ne sais quoi and have since become obsolete. Exact geographic origin unknown, most likely New York City.
Word usage over time
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